By Toronto Real Estate Board

It’s said that the more things change, the more they stay the same and this is certainly true with respect to Torontonians’ interest in real estate.

Toronto property values may hold tremendous long-term promise. The process of buying and selling a home though has become increasingly more sophisticated in recent years, requiring knowledge of economic trends, regulatory requirements and the latest marketing techniques. It’s therefore more important than ever to use the professional services of a REALTOR® to negotiate on your behalf. Read on to learn more about why you should use a REALTOR.

Professional Development and Training

Ontario REALTORS acquire their knowledge through an education program followed by a supervised training period as required by the Real Estate and Business Brokers Act. They’re also required to upgrade their education on a continual basis.

Through this process a vast amount of skills and knowledge is acquired. Your REALTOR will for example, learn how to use the Multiple Listing Service® which can generate information on sales volumes, average prices, and days on market, by housing type and neighbourhood, that will help you determine a suitable offer or listing price.

Professional Expertise

Your REALTOR will gather details on your home’s features to be displayed on the MLS®, which along with the Buyer Registry Service, is used to match buyers’ preferences with properties available for sale.

Your REALTOR® can also access a public records database to confirm a number of specifics that are important to every transaction like taxes on individual properties, ownership histories and lot size details.

Other Data

Your REALTOR may extend their information gathering even further, retrieving data like streetscape imagery, mapped neighbourhood sales and average local incomes.

Your Greater Toronto REALTOR may even advise you on new home construction options using RealNet Canada’s database.

Professional Insight

You can count on a REALTOR to help you interpret a considerable range of data and to offer insight into a number of other key areas as well.

They can for example, advise on features that are in demand in today’s housing market, and offer an objective perspective on improvements that will achieve the best return on investment for your specific home.

They have a depth of understanding when it comes to local knowledge, school ratings and neighbourhood amenities.

Government Programs

Your REALTOR may also offer insight into government programs that may be suited to your individual situation.

For more information on the many ways their expertise can benefit you, talk to a REALTOR and visit If commercial property is what interests you, contact a TREB Commercial Professional Member REALTOR by visiting


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